AHO 2011

Filtering Maritime Traditions

Maren Stokke Moe and Kathinka Magnus

A redesign of the ship bridge based on reinterpreting maritime traditions and a deep investigation of the activities on board of off shore supply vessels.

in collaboration with the Ulstein Group.


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Beyond Risør

Marit Helgesen and Emilie Strømmen Olsen

In this project, we looked into how an organization in change can expand and take new directions. Our result is a visual organization design and an education programme developed for BeyondRisør.

BeyondRisør is a design organization located in Risør and recently became the

partner city with Danish non-profit organization, INDEX: Design to improve life. This puts BeyondRisør in a unique position to be the only design organization in Norway to promote design to improve life. Since BeyondRisør started up in 2005, they have arranged design biennials in their small town in the south of Norway. At their latest biennale, BeyondLight, things started to happen when the CEO of INDEX was one of the speakers.

We were asked to map possible directions the organization could take. The task itself was not clearly defined in the start and has evolved along with the project. The use of a systems oriented approach has been crucial to our design process and helped us to generate a holistic view and sort out the information in an understandable way. System oriented design is about understanding how systems thinking works and how to use it in design. During the semester, we have experienced how this way of thinking can seize un-defined problems and reveal solutions we didn’t know existed. We focused on developing a dynamic structure that can keep up with an always-changing situation.

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by Lea Brochard, Nicoletta Aveni

Developing a concept for redesigning new first line offices for the Norwegian Immigration Authorities

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Here is a video that was the final design delivery of a very complex project.

The video demonstrates how a series of orchestrated interventions in a solution derived from a deep analyses of a very complex system can be made accessible and communicative.

Project by Lea Brochard, Nicoletta Aveni AHO - Systems Oriented Design - fall 2011 Prof. Birger Sevaldson with Adrian Paulsen In collaboration with our partner UDI (Norwegian Directorate of Immigration), we have explored a new way of navigation in space, namely the “economy of signage”. Our proposal is the result of multiples findings, especially using GIGA-mapping as a tool to provide new guidelines for the 17 new offices which will be opened in Norway, starting from 2013. The result of our researches is a combination of 3 proposals, not only dealing with a physical space, but with an interior experience: 1. Making the Oslo office an example of beneficial way-finding 2. Providing guidelines to be implemented into upcoming offices (in respect of their locations, sizes, etc.) 3. Mapping of the senses.


Kwant Controls

Jan Kristian Strømsnes


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Through the course SOD (Systems Oriented Design) I have been working with Kwant Controls and looking into haptics implemented in the controller. The controller uses a haptic airflow that is designed to improve the operators performance and could be used in a safety system that gives tactile feedback to the user. The Controller is divided into two steps of power thrust, the first step is the average power thrust and the second step is when they need the extra power. The work bridge station is designed for the front bridge on the supply vessel. The work bridge is divided into to separate units with a open front, so that the operator can easily walk forward if a task has to be done. In my project i have been looking into branding, competitors, analysis of new areas that Kwant Controls can look into concerning safety. I have been looking into haptics and the understanding of what haptics can be. I have been on a supply vessel to get user experience and the understanding of how they operate in a supply vessel. The project has been a learning process in controllers and a part of the maritime sector. How to implement system thinking and looking into haptic solutions for a controller. My result is a visualization of what a haptic device could look like in the future and how to implement haptics as a tactile feedback tool

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By Linda Blaasvær, Manuela Aguirre, Renata Mikalauskaité


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Policy Support.net is an online platform that allows policy makers to access a network of trustworthy information when they are out in the field. Policy makers can ask specific questions and get them answered by a multidisciplinary community of experts in a collaborative, reliable, and efficient way.

This project is developed during a Systems Oriented Design course at AHO, The Oslo School of Architecture and Design, and in collaboration with the Policy Lab.

The project was done Derek Miller from Policy Lab as project partner


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SALTO by C.V.Hanno

Christian von Hanno

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Salto aims to release a new quick charger for electric vehicles in 2013. This project investigates and maps out the challenges and needs of quick charging. As a result of my findings I have designed a quick charger concept for Salto to use as inspiration in the development of their new quick charger for 2013. During this project I have been in contact with EV users and experts to map out the challenges of quick charging using systems oriented design methods and techniques. The outcome of this research has resulted in a GIGA-map where relevant information, analysis and innovations have been gathered to show my design process. The map is also designed to be a tool Salto can use while developing their new quick charger.




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The Future is Fiction




BeyondRisør's first incarnation was as 100% Risør, a relatively small-scale design
event in Risør in 2005. Building on that success, the people behind BeyondRisør
initiated a two-year design project, Beyond Acoustics, which culminated in a
spectacular event in Risør where the designs from the project were showcased. This
event also marked the start of a new two-year project cycle, this time called Beyond
Light. Well-known Norwegian designers were again asked to contribute with
designs, including international profiles such as Andreas Engesvik.

While the main focus for the BeyondRisør brand during that five-year period was
"where business and design meet", the organisation nevertheless remained loyal to
its commitment to good quality design that aims to improve our surroundings. In
2008 and 2010 it tackled issues such as noise pollution and poor lighting, and for
the 2012 biennale BeyondRisør wanted to take this commitment one step further.
Kigge Hvid, the CEO of INDEX, had attended the Beyond Light biennale, and
in September 2011, Risør was officially announced as a partner city to INDEX, a
subsidiary of the Danish Design Centre:

"INDEX: is a Danish-based, non-profit organization that was established in 2002
and coined the concept "Design to Improve Life". We work globally to promote and
apply both design and design processes that have the capacity to improve the lives of
people worldwide."(INDEX, 2011).

Following this development, BeyondRisør needed to restructure the organisation
and its activities in order to incorporate Index's Design to Improve Life (DTIL)
ethos. Our task was defined thus: "To align BeyondRisør with INDEX: Design to
Improve Life." Furthermore, our main goal was to use Systems Oriented Design "to
challenge and discover the possibilities and national networks on a strategic and
practical level, and complete a visualisation for the reframing of the organisation."
The early stages of the project

Using Systems Oriented Design (S.O.D.) involves plenty of research of the system
in question (and of all its subsystems), and of other system with which it interacts.
The S.O.D. approach also involves mapping all this research in large, complex GIGA
maps, where all the information is structured according to hierarchy, relations,
patterns, etc. By drawing up a comprehensive map of the given situation, one is then
able to locate leverage points or flaws within the system, as well as identifying areas
where something is lacking, i.e. an opportunity for innovation.
The process used during this project has mainly been systems oriented. However,
as this has been an organizational design process, systems thinking methods have
continually been adapted to respond to different aspects of the process. Whereas a
rigid systems approach might be appropriate in a conventional engineering context,
in this case the approach used had to be quite flexible.
We used the SOD-approach in order to achieve three main objectives:

1. To map out all relevant information, in order to gain a comprehensive overview of
such a complex situation.
2. To find points of innovation, leverage points or systemical flaws.
3. To communicate findings, and create a tool for future decision-making.


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We started the process by finding out more about BeyondRisør as an organisation
(structure, activities, resources), and by taking a close look at INDEX, the
INDEX:Awards and Design to Improve Life. Having mapped out all available
information on BeyondRisør and INDEX, we then began to look at other
Norwegian design organisations and other national design competitions. We also
started to look at BeyondRisør's goals, vision and mission [statement], trying to
determine a clear course of action that would neatly incorporate INDEX's vision
and ethos into BeyondRisør's existing strategy. Seeing that BeyondRisør didn't have
a well-defined strategy, and that they indeed were working on a completely new
branding and strategy concept, we felt that the path lay open for us to develop their
organisational structure and intent more independently of BeyondRisør's previous


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Having thoroughly mapped out all the content on the BeyondRisør and INDEX
websites, closely examined all of INDEX's publications and all other relevant
information in secondary and tertiary sources, we then had our first meeting with
Nina Gresvig (BeyondRisør 's Project Manager) and Kamilla Solheim (Risør
Municipality's Head of Corporate Affairs). This initial meeting helped us find out
more about BeyondRisør's plans for the immediate future, particularly in regard
to their branding and marketing strategy. These plans were still very sketchy, so we
decided to arrange a workshop in Risør as soon as possible, aiming to include as
many different types of stakeholders as possible (including representatives from

Once the date for the workshop in Risør was set, both student groups set about
planning the structure and content of the workshop. As BeyondRisør's goals and
future strategy were still quite vague, both groups decided that we would like to use
these workshop sessions to further crystallise those fundamental elements. Another
important issue we sought clarification on was INDEX's role in BeyondRisør's
future (and vice versa). Following thorough discussions and helpful input from
the S.O.D. tutors and Dr. Peter Jones (associate professor at Toronto's OCAD
University), both groups settled on two tasks that we hoped would give us enough
answers/information for us to move forward swiftly into the concept generation
stage. The first task was a simple timeline-mapping task, where the participants were
asked to sketch out (along a timeline) where they thought BeyondRisør would or
should be in five years time, noting down every important milestone/step along the
way. The second task was more of an individual task, where participants were asked
four questions: "What improves life for me? For you? For Norway? For the world?"
While in Risør, we also participated in a workshop held by Innoventi, a marketing
consultancy firm engaged by BeyondRisør to help them develop a strong brand.
After an intense, but enjoyable, workshop session in Risør, both groups had plenty
of information about where BeyondRisør think they might be headed, and what social
drivers are behind the key stakeholder's take on the Design to Improve Life
concept. All this information was processed in detail before our group began to generate
basic concepts for how BeyondRisør might develop as an organisation devoted
to INDEX's core principle, namely Design to Improve Life.
Concept Generation

From the outset, we were conscious of BeyondRisør needing to raise its profile as
a valuable and relevant design oriented organisation. With this in mind, we then
began to sketch out several basic activities that BeyondRisør could do in order to
recruit people to their cause and to inform the wider design/business community
in Norway about their work and ethos. However, our main concern was the limited
resources that BeyondRisør currently have at their disposal. As things stand today,
the organisation currently only has one employee (Nina Gresvig) and relies heavily
on the local municipal council for input in that regard. Hence, most of the activities
we initially sketched out were designed with this acute people shortage in mind.
The three main activities that we eventually settled on concerned 1) getting third
level students involved with BeyondRisør and Design to Improve Life, 2) getting
designers, business people and entrepreneurs acquainted with BeyondRisør and
with each other, and, finally, 3) establishing a platform of communication (both on and
offline) for BeyondRisør and the design/business community.

Concept Development

While the representatives of BeyondRisør were quite supportive of this strategy
(especially as we had tried to include the inhabitants of Risør to make up for
the shortfall of BeyondRisør employees), the group felt that the project had
somehow come to a standstill, in terms of scope and ambition. The momentum
had gradually diminished since the start of the concept generation phase, and the
project found itself in a bit of a lull, both in terms of systems mapping and creative
output. Fortunately, both student groups have throughout the project had access
to Benedicte Wildhagen of the Norwegian Design Council, who has plenty of
experience with Systems Oriented Design projects at AHO. At this crucial point
her insight was invaluable in giving the project a new drive and a clearer focus. It was
on her advice that we decided to concentrate our efforts of mapping out a plausible
future scenario for where BeyondRisør can be (and should probably be) in five years
time. The activities that were sketched out the previous week to suit an organisation
that only has one employee were now expanded to match the level of ambition
that all stakeholders truly had for BeyondRisør. Hence, the concept for the website
was broadened in scope and made to become one of the cornerstones of the overall
strategy. The activities to recruit third level students, business people and designers,
and Risør inhabitants were incorporated into a much more ambitious scheme,
which ultimately aimed to get BeyondRisør and Design to Improve Life as well
known in the Norwegian consciousness as the current Low Carb-diet fad.
Final Concept

Finalising the project, we had to generate realistic and plausible scenarios for how
representative personas would experience BeyondRisør. These personas would
interact with BeyondRisør in several ways: through the website www.beyondrisor.
no, at the Biennale, in a third level education setting, at design labs, and at smallscale
networking events nationwide. For example, a BeyondRisør volunteer living
in Risør would contribute to the website and to BeyondRisør's presence on social
networking sites such as Facebook. A design student would then be informed about
and inspired by about the organisation's activities, and would then be persuaded to
create a profile on beyondrisor.no in order to upload entries for BeyondRisør design
challenges. The best design challenge entries would then be invited to a design lab
facilitated by BeyondRisør (or, in some cases, by INDEX). Experts from related
fields, such as engineering, business and marketing, will also participate at these
design labs, giving the designers a unique opportunity to interact with these experts
and incorporate them into their network of knowledge.

As more people attend lectures and courses given by BeyondRisør's representatives,
and as the popularity of beyondrisor.no and the design challenges increases, the
reputation and value of the organisation (and DTIL) will hopefully increase. This
in turn will lead to BeyondRisør establishing itself as one of the main actors within
design and business networking, meaning that it is the main organisation people
will contact when in need of such services. The knock-on effect of this will mean
even greater numbers of actively involved users. It is therefore vital that during the
next five years BeyondRisør targets relevant and appropriate institutes, companies
and individuals who are willing to help promote the brand and DTIL within their
own networks. Educational partnerships with institutions like AHO, appointing
brand ambassadors, and recruiting passionate and enthusiastic volunteers
from Risør and other places in Norway will be key moves in the early phases of
implementing this strategy.


For this S.O.D. task, we chose to concentrate BeyondRisør's future strategy on
two main arenas: the physical meeting place (the Biennale and design labs in Risør)
and the digital knowledge network, in order to become the main hub for design
and business innovation in Norway. We feel that it is important create an online
platform for knowledge exchange, creative exchange and resource sharing because a)
BeyondRisør already has a legacy for creating/facilitating meetings between business
and design (the previous biennales and pilot projects), and b) because creating
something as part of a collaborative effort is more likely to have an impact and to
develop into something plausible:

"Collaborative production, where people have to coordinate with one another
to get anything done, is considerably harder than simple sharing, but the results
can be more profound. New tools allow large groups to collaborate, taking
advantage of nonfinancial motivations and by allowing for wildly differing levels of
contributions." (Shirky, p.109, 2008).

However, the events that BeyondRisør organise offline, in the real world, will also
be of important value to the users. Being able to meet people face to face in the
right setting, having a casual conversation about the Design to Improve Life, and
exchanging business cards are features of BeyondRisør that the website could never
fully replace: "When people run into each other, when they make eye contact,
things happen." (Brad Bird, as quoted in Lehrer, 2011).


INDEX (2011), Design to Improve Life! Do It!, http://www.indexaward.dk/index.
Available: 8 December 2011.
Lehrer, Jonas (2011), Steve Jobs: "Technology Alone is Not Enough,
Available: 7 October 2011.
Shirky, Clay (2008), Here Comes Everybody: The Power of Organising without
Organisations, The Penguin Press, New York.





by Romain Briant

This project is the result of an original collaboration between AHO and Derek B.Miller, senior fellow at UNIDIR (United Nations Institute of Disarmament Research) and director of The Policy Lab an international research and consulting firm specializing in the design of policies and programs that improve strategic engagement with local communities. The idea of this collaboration between designers and disarmament field is totally new and aim to improve complexsystems which play a important work inpeacekeeping operation. This partnership wants to offer a proposition of how design can participate in human security. What to do? How to do it ?

This project introduces a possible answer to the questions by proposing an implementation of design methods into a disarmament process called DDR (disarmament, demobilisation, and reintegration). This system is a proposal for a software for fieldworkers in post-conflict areas. It aims at helping field workers with information access so to create good conditions to enable the development of ex-combatants future. The software is meant to give the possibility to interpret and use data in the field to support the best DDR solution.


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GIGAmaps from the process of learning small arms disarmement. (Click image for bigger version)


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Final GIGAmap. (Click image for bigger version)


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Software for disarmement field workers. Software flash dummy. (Click image for bigger version)


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Input mode of software dummy. (Click image for bigger version)


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User mode of software dummy. (Click image for bigger version)



The ecology of fire and fire-safety

Phuc-Tan Nguyen, Pia Fleng Sandal

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In collaboration with a partner (www.safetyisbeatiful.com), we have found innovations in fire-safety and fire-products, and developed a sustainable business model.

The project builds on different findings, which emerged from using the GIGA-mapping-method, and is based on the belief in beautiful fire-products and the conviction that knowledge & education are the most powerful tools in fighting fires.

Among our results we have found 3 strategies: 1) customizing products 2) leasing safety-products and services 3) leasing from multiple service-areas including health care, security, safety and domestic service – thereby achieving 24h coverage. When combining these strategies over time, a sustainable business model is made.

We have also found, that displaying the products improves fire-safety and passes on knowledge. Our conceptual products motivates the user to display the products by giving the user an ownership in them, using customization, variation and identification.

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Scenarios of products leasing system and a concept for a full service.



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GIGAmap showing the landscape of fire safety.



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Flow-diagram showing the different possible narratives.



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The three layered business model and its implementations strategy.